Helping tech orgs

Build scalable design patterns

Hows it going

Are your teams not moving together?

There can often be a disconnect between modern engineering and design teams. While engineering teams focus on technical feasibility and implementation, design teams prioritize customer journeys and delight. This divergence often leads to differences in project approaches and priorities. The challenge today lies in aligning these two critical functions, each driven by distinct methodologies and goals, ensuring they are moving together towards a joint outcome.

You're not alone

Effort is wasted through team misalignment

This often results in redundant work, miscommunication, and a need for frequent revisions. Projects can become delayed, and resources are used inefficiently, as teams struggle to synchronize their efforts. This not only impacts the speed and efficiency of product development but can also lead to frustration among team members, further exacerbating the challenge of achieving seamless collaboration

How I help

Designing better outcomes

Collaborate

Early engagement

I build strong collaborative relationships across the organisation. Focusing on open communication and mutual success to ensure design and development starts with a shared understanding of the problem and working towards one goal.

Prototype

Test and validate

To me, the most effective way to move forward fast together is by leveraging the power of prototyping during the design process. I encourage teams to get LoFi artefacts into the customer's hands as soon as possible, using iterative testing and validation with both design and engineering teams present. This approach allows us to refine concepts collaboratively, ensuring that both the design's usability and technical feasibility are assessed early and effectively.

Deliver

Scalable solutions

I encourage teams to focus on delivering scalable design solutions that work with engineering capabilities and project scope. This involves designing with an eye towards feasible implementation and future adaptability, ensuring that our solutions not only meet current needs but are also sustainable long-term.

Measure

Measure outcomes

I advocate for evaluating both the outcomes of our work and the effectiveness of our processes. Assessing the success of the work, and how well teams collaborated.

Impact

What does this result in?

Reduced

Miscommunication
and project delays

Cut down on miscommunication between teams, smoother project workflows and fewer delays. Making sure that projects stay on track and align closely with planned timelines.

Increased

Team productivity
and product quality

Heightened efficiency accelerating project completion and elevating the overall quality of the final product, making for a seamless integration of design and technical excellence.

  • Methodologies

    Decoding design and helping teams to excel

    I lead large design teams in creating user-centric apps and services. My approach goes beyond aesthetics and user experience; it's about building a design business that champions innovation, collaboration, and strategic foresight.

    How I help design teams

  • Methodologies

    Helping product leaders drive customer satisfaction

    Teams commonly grapple with fast-paced market demands and complex project scopes. As companies grow, these challenges amplify, often leading to fragmented efforts and siloed operations.

    How I help product leaders

  • Methodologies

    Helping tech orgs build scalable design patterns

    There can often be a disconnect between modern engineering and design teams. While engineering teams focus on technical feasibility and implementation, design teams prioritize customer journeys and delight.

    How I help tech orgs

  • Methodologies

    Decoding design and helping teams to excel

    I lead large design teams in creating user-centric apps and services. My approach goes beyond aesthetics and user experience; it's about building a design business that champions innovation, collaboration, and strategic foresight.

    How I help design teams

  • Methodologies

    Helping product leaders drive customer satisfaction

    Teams commonly grapple with fast-paced market demands and complex project scopes. As companies grow, these challenges amplify, often leading to fragmented efforts and siloed operations.

    How I help product leaders

  • Methodologies

    Helping tech orgs build scalable design patterns

    There can often be a disconnect between modern engineering and design teams. While engineering teams focus on technical feasibility and implementation, design teams prioritize customer journeys and delight.

    How I help tech orgs

Thanks for visiting 👋

Having a driving passion for solving problems you'll often find me posting concepts and product ideas all around the internet. Currently, I'm working on two stealth products to enable designers to navigate the messy middle of product design and for leaders to get effective on-demand guidance and coaching. While those are still under wraps you can check out Decoding Design, my Substack, for more thoughts and insights into the world of product design.

Get in touch

Thanks for visiting 👋

Having a driving passion for solving problems you'll often find me posting concepts and product ideas all around the internet. Currently, I'm working on two stealth products to enable designers to navigate the messy middle of product design and for leaders to get effective on-demand guidance and coaching. While those are still under wraps you can check out Decoding Design, my Substack, for more thoughts and insights into the world of product design.

Get in touch